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Suzanne Kvilhaug. If you ask a recruiter how to land a great job on Wall Street straight out of college, they'll probably say the best way is through connections and a degree from an Ivy League. Specify who it's for. Differentiate your value. If you can accomplish two of these things, that is usually enough to make a good value proposition, and if you can accomplish all three, you have the makings of a great value proposition. Let's look at an example.
Step 1: Choose a magazine. If you're thinking about how to write an article for a magazine, you may already have titles in mind. That's great - go ahead and pitch them! It's also fine not to have a target publication in mind. Don't worry, they're out there! There are household names like Cosmo, Time, and People, but they're just. Another way to define your target audience is to observe your competitors. Scroll through their business website, social media feeds, and identify their best selling products or services. Get a feel for who they are targeting, and see if that demographic fits your business. If it does, you may be able to learn a thing or two about your target.